First make sure what you have is newsworthy.
Second, write a good press release and then submit it to the sites below for massive amounts of coverage. Writing Tips for a Press Release

Email Submissions
Submit to Adult Biz Power  mailto:admin@adultbizpower.com
Submit to Adult Buss email  mailto:pressreleases@adultbuzz.com
Submit to Adult Net News mailto:webmaster@adultnetnews.com
Submit to Adult News Line mailto:webmaster@adultnewsline.com
Submit to Adult Webmasters Club  mailto:webmaster@adultwebmastersclub.com
Submit to Adult Webmaster Gold email  mailto:danny@webmasterjoint.com
Submit to AVN Online email  mailto:pr@avnonline.com
Submit to Cozy Frog  mailto:girly@videotron.ca
Submit to Klixxx mailto:michael@klixxx.com
Submit to Set Go  mailto:webmaster@setgo.com
Submit to Webmasterland  mailto:webmaster@webmasterland.com
Submit to Ynot News  mailto:news@YNOTnews.com
 

Easy cut and paste for all above email subs:
admin@adultbizpower.com;pressreleases@adultbuzz.com;webmaster@adultnetnews.com;webmaster@adultnewsline.com;webmaster@adultwebmastersclub.com;danny@webmasterjoint.com;pr@avnonline.com;girly@videotron.ca;michael@klixxx.com;webmaster@setgo.com;webmaster@webmasterland.com;news@YNOTnews.com

Submit to Allofem  mailto:news@allofem.com?subject=News Item

Manual Submissions
Submit to AI News
Submit to Netpond
Submit to Pimp Cafe
Submit to Xbiz
Submit to X Masters
 

Non Adult Submissions
Submit to CNN mailto:Public.Information@turner.com
Submit to Fox News mailto:comments@foxnews.com
Submit to MSNBC mailto:World@MSNBC.com
Submit to Wired